At The Rural Agency, we understand the unique challenges rural electric cooperatives face. You’re lean, community-focused, and dedicated to serving your members with reliability, affordability, and transparency. But with so much on your plate, who’s handling your marketing and communications as their largest priority of the day?
That’s where we come in.
The “8th Cooperative Principle”—There’s Always Another Job to Do
As Gus Wagner often says, there’s an unofficial 8th Cooperative Principle: There’s always another job for somebody to do in the Co-op world. Your team is probably stretched thin, balancing member needs, infrastructure, regulations, and evolving energy trends- and explaining all of this to your members/consumers/owners on a frequent basis.
We know this because we’ve worked with rural electric cooperatives across the country for years and years, helping them connect with members, educate their communities and decision makers, and drive engagement—all while staying true to their cooperative principles.
How The Rural Agency Can Help Your Co-op
We offer a full suite of marketing and communication services tailored specifically for rural electric cooperatives. Whether you need to reach members through social media, digital advertising, or a well-managed website, we’ve got you covered.
📲 Social Media Management
Keeping members informed about safety, efficiency, and energy updates is critical—but managing social media takes time. We can handle content creation, engagement, and strategy – all of it with our turnkey solutions, or just some of it to help lessen your work loads-for your co-op across platforms like Facebook and Instagram and more, ensuring your members stay in the loop.
Also, We are there for you on the regular 72-degree and sunny days as well as the ones where Mother Nature wants to play havoc with your reliability – All Day, Every Day too!
🎯 Social & Digital Advertising
Want to promote an upcoming meeting, rebate program, or cost saving opportunities? We create highly targeted digital ad campaigns that reach the right members at the right time—driving awareness and action without wasting your budget.
🌐 Website Development & Management (Yes, Even Your Web Builder!)
Your website is often the first place members go for news, outage updates, and account information. We can help you:
✔ Build a brand-new website or refresh your existing one
✔ Manage your Web Builder site (yes, we know how to work with the Drupal systems!)
✔ Ensure your website is ADA-compliant, mobile-friendly, and easy to navigate
And More…including but not limited to crisis communications, hiring campaigns, voting portals, and advocacy efforts directed at the public or decision makers at the local, state, and/or national levels.
From content creation to email and text marketing, and branding our #RuralElectric-experienced team is ready to support your co-op with whatever you need.
Let’s Get to Work!
We’ve spent decades connecting rural America with the world and vice versa—and we’re ready to put that experience to work again for co-ops and for you and your members. Our service programs start at only $400/month, with a three-month minimum, and are customizable to your ongoing or urgent needs.