Are you looking to connect with rural and suburban communities across Missouri? Look no further than Rural Missouri magazine, a publication with the largest print audience in the state, reaching almost 1.5 million loyal readers every month. At The Rural Agency, we specialize in helping businesses and organizations tap into this vast audience with effective print advertising strategies. Here’s why advertising in Rural Missouri magazine can be a game-changer for your brand.
Why Choose Rural Missouri Magazine?
Rural Missouri magazine has been a trusted source of information and entertainment for its readers for more than 75 years and they are deeply engaged with the content. Here are some compelling statistics about the readership:
Gardening: 56% of readers are “Very Interested” (89% Very/Somewhat Interested)
Rural Issues: 53% “Very Interested” (88% Very/Somewhat Interested)
Health: 43% “Very Interested” (90% Very/Somewhat Interested)
Tourism: 42% “Very Interested” (76% Very/Somewhat Interested)
Holidays: 36% “Very Interested” (77% Very/Somewhat Interested)
Pets: 34% “Very Interested” (72% Very/Somewhat Interested)
Education: 27% “Very Interested” (73% Very/Somewhat Interested)
Finance: 24% “Very Interested” (44% Very/Somewhat Interested)
With such high levels of interest across various topics, Rural Missouri is an ideal platform for advertisers looking to reach a diverse and engaged audience.
Strong Reader Relationships
The bond between Rural Missouri and its readers is strong, as evidenced by high levels of agreement with positive statements about the magazine:
91% know that Rural Missouri is provided by their electric co-op
83% believe photographs and graphics complement the stories
77% find the text easy to read
68% trust the Rural Missouri brand
66% are completely satisfied with the magazine
39% feel it helps them form a closer bond with their rural electric co-op
37% consider it a “must-read”
Reader Loyalty and Time Investment
Rural Missouri magazine enjoys exceptional reader loyalty, with 89% of readers noting they are “Regular Readers” (reading 3 or 4 of the last 4 issues), consistent with the 2019 study level of 89%. Among the most loyal readers, an outstanding 82% read 4 out of the last 4 issues, nearly matching the 2019 level of 81%.
Additionally, readers invest significant time in each issue, spending an average of 43 minutes per issue, which is nearly the same as the 45 minutes recorded in the 2019 study. This level of engagement is particularly notable in today’s fast-paced media environment.
Effective Print Advertising Solutions
Advertising in Rural Missouri magazine offers numerous benefits:
High Readership Engagement: With a dedicated audience interested in a variety of topics, your ads will reach readers who are likely to be interested in your products or services.
Trust and Credibility: The magazine’s strong relationship with its readers translates to trust in the advertisements they see. Your brand will benefit from this established credibility.
Targeted Advertising: Reach readers who are interested in specific topics such as gardening, health, tourism, and more. This allows for highly targeted advertising campaigns that resonate with your desired audience.
Comprehensive Reach: With the majority of readers relying on Rural Missouri for information about their electric co-op, your ads will be seen by a wide audience looking for reliable and relevant content.
Perfect for Various Industries
Rural Missouri magazine is an excellent platform for a variety of industries, including:
Insurance Providers
Real Estate Brokers
Automotive Companies
Agricultural Equipment Companies
Pharmaceuticals
Tourism and Travel-Related Businesses
…and you!
By advertising in Rural Missouri magazine, you can effectively reach rural Americans in their homes, establishing a strong presence in this valuable market.
Conclusion
At The Rural Agency, we understand the power of print advertising in Rural Missouri magazine. With its vast readership, strong reader relationships, and diverse audience interests, this magazine offers unparalleled opportunities for businesses looking to connect with rural communities. Let us help you create impactful advertising campaigns that drive results and build lasting connections with your target audience.